MG OMD
-
Natalie Bell, CEO, MG OMD
Natalie is responsible for the strategic direction of MG OMD, its capabilities, and what it delivers for its enviable client list. Natalie is a regular speaker at key industry events and spearheads the agency’s diversity and inclusion programme – OPEN@MG, she is also a member of WACL, sits on the Advertising Association’s Front Foot Board, and is Media Week’s, current Agency Leader of the Year. Previously Natalie was Managing Director, and before that Head of Digital at the agency, and she spent her early years in magazine publishing.
-
Paul Knight, CEO, OmniGOV
Working alongside HM Government to position UK Government communications as a leader on the global stage, Paul leads a team of c.150 people servicing a portfolio of up to 85 departments with a combined annual spend of c.£250 million. Paul is the driving force behind OmniGOV’s commitment to partnership, practice, and performance with the ultimate ambition of improving campaign outcomes. For the past 2 years Paul has been voted in Campaign’s top 10 media leaders and OmniGOV have been awarded agency team of the year.
-
Katrina Bozicevich, Managing Director
Kat joined MG OMD in 2008 and now sits on both the Strategic Board and Steering Group as Managing Director. Her experience helps her to deliver against her primary role: translating what clients need from their agencies now and next into more relevant products and service solutions so that teams can pursue more progressive and effective work. A proud member of MEFA, Kat is involved in D&I initiatives both in and outside of the agency and is excited to help create a new dawn of responsible practice in the industry.
-
Claire Marker, Chief Client Officer
Claire has extensive experience leading departments, clients, new business, media training, diversity & inclusion, events, projects, culture. She is a people-focused C Suite leader with a proven track record in collaboration, in building teams, and working with speed, humour, kindness, and drive.
-
Emma Withington, Chief Planning Officer
Emma has almost 20 years’ experience in the media industry and has worked on some of the UK’s most love brands from John Lewis and British Airways to ITV. She is tasked with enthusing and enabling the agency to deliver the most effective and creative planning for our clients. Her focus is to drive our clients' business success by ensuring collaborative and integrated media planning working across all channels and disciplines.
-
Lewis Shaw, Chief of Investment
With more than 20 years’ experience in implementational planning and buying, Lewis’ role is to ensure every pound of our clients’ money is spent in the most efficient and effective way for them. Lewis leads all of our channel specialist teams across AV, Programmatic, Publishing, Partnerships, Social and Search, working with them and our media owner partners to ensure we extract maximum value for clients and are market-leading in our investment solutions.
-
Paddy Adams, Chief Strategy Officer
Paddy is responsible for the agency’s thinking about how brands and consumers interact, with a particular focus on how communications can have the maximum possible impact on a client’s business performance. He has 23 years’ experience in the industry, across both media agencies and advertising agencies (including 15 years at MG OMD). In that time, he has worked on a wide range of iconic brands in multiple sectors and has authored numerous award-winning campaigns.
-
Geraldine Ridgeway, Executive Director, Client Lead
Gerry has worked in media for 17 years, leading a variety of clients from Microsoft to Estee Lauder Companies, and most recently the John Lewis Partnership, she is passionate about great media planning, grounded in understanding the data and the audiences. She has driven transformation across her clients leading to award winning work from IPA to Cannes.
-
Martin Broad, Executive Director, Head of Investment
Martin comes with over 25 years of investment experience with 15 of those within the OMG group. Martin has been at MG for close to 10 years joining as a Retail Investment Director to Head of AV, then as an Executive Director and now as Head of Investment. Martin’s role is to ensure that the implentational planning, activation and value delivery of our client’s investment is of the very highest standard in the industry.
-
Tamara Cross, Executive Director, Head of Creativity & Innovation
An Omnicom veteran with 20+ years’ experience across digital, strategy and planning, Tamara’s role is to ensure that creativity is at the core of all MG OMD’s integrated work. Her focus on delivering stand-out creative innovation for Virgin Media O2, John Lewis & Partners, Specsavers and Ring.com, amongst others, has been highly awarded on local and global stages, including Media Week, Campaign, WARC, Cannes and the IPA Effectiveness Awards.
-
Adrian Wong, Head of Insight
Adrian has spent nearly two decades in media, desperately trying to figure out what people are all about, and he heads up MG’s crack team of researchers who provide critical audience insights for award-winning work across clients such as John Lewis, Specsavers, Ring and Renault/Dacia.
-
Will Selwyn, Creative Business Director
One of the many long-termers at MG, Will started his career at MG in the Partnerships team before moving into a more creative role, working alongside MG’s Head of Creativity, Tamara Cross to push the creative outputs and possibilities in media for our clients. Will has been involved in a number of recent industry leading, and award winning campaigns for clients including Ring, British Airways, John Lewis and Absolut.
-
Fee Meynell, Business Director, Create Social
Heading up the social team at MG OMD, Fee started her career on the biggest global entertainment brand in the world Harry Potter & The Wizarding World. From live content on the carpet with talent to creator content from global brand fans across the world, she has built countless UGC strategies, launched brands on social over and over, and successfully adopted new platforms as they emerged.
Our partners
-
Bhavin Balvantrai, Chief Market Analyst, OMG
Bhavin leads the media intelligence function at Omnicom Media Group, UK. His focus is on providing insights and analysis on the impact that macroeconomic, political, structural and technological factors have on the media market in the UK, as well as forecasting supply, demand and pricing using proprietary models. Bhavin acts as a media advisor to several leading investment banks, sits on the IAB ad spend council, and is a member of the BARB board.
-
Joe Williams, Head of Immersive, LADBible
Joe Williams is Head of Immersive at LADbible Group, a world leading social publisher which reaches over a billion people across the globe. Immersive is LADbible Groups dedicated interactive division, harnessing emerging technologies such as Extended Reality (XR) to create captivating audience experiences, for both the LADbible Group brands and its clients. Recent examples include viral Augmented Reality filters, hologram gigs and location-based VR activations. With over a decade of experience working at media agencies prior to joining LADbible, Joe established meaningful relationships with clients and media owners alike, resulting in a broad understanding of the media landscape and audience behaviour.
-
Lou Emmerson, UK Sales Director, Twitch
Lou Emmerson has over 18 years’ experience in sales for TV, print, social and digital. She joined Twitch in July 2019 to launch the UK team and build strategic partnerships with both agencies and clients. Lou’s previous experience includes ITV, Mail Online, BuzzFeed and most recently UNILAD ahead of Twitch. Lou has a passion for driving diversity in her team and her work and strives to bring more diverse leaders into the industry as an active mentor.
-
Clare Peters, Client Strategy & Comms Partner, Channel 4
Clare, leads the client sales strategy and comms at Channel 4 and manages it’s dedicated client sales teams within its award-winning Ad Sales division, 4Sales.
Previously Clare was Chief Business Strategist at MG OMD, working with clients to find new and innovative ways to solve business challenges, boost effectiveness and increase profitability. She has spent 15 years with the media agency where she also held the position of Head of Planning for six years.
-
Karin Seymour, Director of Client and Marketing, Sky
Karin Seymour is Client and Marketing Director for Sky Media, having joined Sky in November 2022. Karin is responsible for three core areas of Sky Media’s commercial department – direct client relationships, Sponsorships and Partnerships, and Marketing. Prior to joining Sky, Karin spent nearly 25 years working for newsbrands, having spent 18 years at News UK, her last role as GM of Client Strategy and Bridge Studio. An experienced media leader, Karin specialises is working at board level with clients, helping partner with them to solve their business challenges though use of both media and creative. A passionate advocate for equality, she committed to creating an inclusive working environment. And as a mum to two small boys, she is highly supportive of working parents, having founded News for Parents, the parents ERG at News UK.
-
Anastasia Evans, Head of Creator Solutions, Europe at TikTok
Anastasia is a leader in the creator economy, focused on commercial growth and go-to market. Currently leading the European Creator Solutions team, TikTok’s centre for creator education, strategy and execution.
-
Dino Myers-Lamptey, Founder, The Barber Shop
Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas. They work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring.
-
Georgina Bramall, Marketing Strategy Director, giffgaff
George works at giffgaff, as their Marketing Strategy Director. She's responsible for shaping the future direction of the brand, through her leadership of the strategy, insight, ESG, media and planning functions. Outside of work, George is a proud mother of two children, who bring much joy except when she is stood in the driving rain cheering them on in some sporting endeavour!
-
Kate Stokes, Senior Brand Manager, pladis
Stemming from an innate curiosity (or nosiness) about people’s behaviour and a love of all things food, Kate started her marketing career at Kellogg’s in Manchester where she worked on and led the UK and Ireland marketing strategy and execution across a number of well-loved household brands including Crunchy Nut, Pringles and Special K.
Since joining pladis 18 months ago on the Carr’s brand, Kate has since become Senior Brand Manager for the total Savoury Biscuits category, where she recently led the Jacobs ‘Less Waste, More Taste’ campaign.
She is passionate about turning insight into meaningful consumer experiences, and is an avid fan of ‘test and learns’ in order to grow business (and her own) learnings.
-
Katrina Dodd, Editor, Contagious
Katrina is Editor at Large at Contagious, a creative and strategic consultancy that helps ad agencies and brands deliver more creative and effective marketing. Their intelligence platform, Contagious IQ, is a global benchmark for advertising excellence, well-known for separating the signal from the noise in a communications landscape that gets louder and more cluttered every year. A founding member of the Contagious Advisory team, Katrina has a long a history of writing about what happens when creativity and commerce collide, and a difficult relationship with the word ‘content’.
-
Serhat Ekinci, Managing Director, Unite
Serhat is multi-award-winning media and advertising professional. He’s the Managing Director of Unite Omnicom Media Group UK’s diversity-driven agency. Since joining, the division has gone from 1 award in 8 years to 10 in 5 years, including a Campaign Media Award, ‘Best Marketing Campaign of the Year’ at the European Diversity Awards and ‘Advanced Award for Diversity’ at the BIMA Awards and growing both its client base from 2 to over 50+ and the team from 2 to 18.
He is a keen Diversity and Inclusion advocate and has been a panel speaker at organisations such as Facebook and BIMA , EffWorks Global as well as writing thought leadership on publications such as Drum and Campaign,. He was also chosen as one of the “Trailblazer of the Future” by Campaign Magazine as well as being of one of the winners for IPA’s (The Institute of Practitioners in Advertising) iList of Industries Inclusivity Game-Changers in 2020 and shortlisted for Media Leader of the Year 2021 at Media Week Awards.
-
Mickelle Roberts, Brand Experience Director, Global
Mickelle Roberts is Brand Experience Director, at Global, one of the world’s leading Media & Entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA and their Outdoor estate including TFL, London Underground.
She drives commercial creativity through their Brand Experience proposition that offers leading commercial partnerships across Global’s Outdoor Creative Solutions estate, all flagship events including Capital’s Summertime and Jingle Bell Balls, Classic FM Live, Radio X Presents, alongside bespoke branded events and experiential-led campaigns.
As part of Global’s Outdoor leadership team, Mickelle has been instrumental in developing new innovations across Global Outdoor, with a focus on connecting creativity in this space alongside their core branded-events offering. She has been with Global since 2002 so is well placed to understand how to connect the dots internally both editorially and operationally to drive the best results for partners.
-
Luke Southern, CEO, Drum
Luke is Global Chief Executive Officer of DRUM, Omnicom Media Group’s content and entertainment agency that helps ambitious brands create impact in the spaces that ads can’t.
Headquartered in London with offices in locations across Europe, Asia-Pacific and LATAM, Luke has overseen the commercial growth and creative success of DRUM in recent years including winning Content Agency of the Year three times in the last six years and multiple Cannes Lions in Entertainment & Media.
-
Martin Harbech, Group Director, Meta
Martin Harbech is Group Director at Meta, working across their entire family of apps and services - from Facebook, Instagram, and Messenger to WhatsApp, Workplace, and Quest. Based in London, Martin helps many of the biggest brands in the world create new opportunities and drive business growth. Martin is also a well-established industry thought leader, known for drawing on his experiences working at Google, Amazon and Meta. He writes regularly on technology and innovation, and was named global Top Voice by LinkedIn in 2020, 2021, and 2022
-
Chris Dooley, Head of Social Impact, JCDecaux UK
Chris leads JCDecaux UK’s client engagement on sustainability. An advocate for media industry decarbonisation.
He is proud to have partnered with many leading brands on innovative and award winning advertising campaigns promoting positive social and environmental change.
-
Louise Stubbings, Partnerships & Creative Director, Clear Channel
Louise Stubbings is Partnerships & Creative Director at Clear Channel. She has worked in media for over 20 years, starting her career in press before moving to cinema and OOH. She has held various commercial roles at Clear Channel UK, but her real passion is in her current role as Creative & Partnerships Director, working with her incredible team to bring anything that a client can imagine to life on the streets. A passionate advocate for the industry, she has judged the Cannes Young Lions and works to encourage exciting new talent to join the industry through her mentoring activity with The Girls Network and Brixton Finishing School.
-
Rachel Sutton, Head of Brand Partnerships, Ocean Outdoor
Rachel Sutton started her career as an OOH specialist before moving client-side at H&M within the media and marketing team before finally moving into a sales role at Ocean. She has since spent more than 8 years at Ocean Outdoor within both the sales and marketing teams before moving to head of brands partnerships, working with brands directly, specialising in the luxury sector.
-
Bob Strawbridge, Head of Outdoor Business, Global
Bob has worked in the UK outdoor industry for over 20 years, leading and developing media sales teams at both large and smaller media owners. He joined Global from Exterion as Head of Rail – focusing on their broad portfolio of Rail franchises and is now Head of Global Outdoor Business Development. His role is ultimately about exciting and inspiring clients and agencies to get the very best out of their Outdoor activity - by using an audience-first approach, and putting outcome-led solutions at the heart of everything he does.